DIGITAL digest

GSB executives also discussed the market opportunity that will result from the planned 2009 release of the HP Ink-jet Web Press. This machine represents a new digital printing platform for the company and is based on its Scalable Printing Technology that enables 41/4? ink-jet printheads to be configured in combinations and arrangements to meet specific production needs. Now back running in the R&D lab since Drupa, the press is targeted at direct mail, transactional and transpromotional printing, as well as book and newspaper publishing.