DIGITAL digest

Xerox Shows Its ‘New Business Of Printing’

ROCHESTER, NY—Following on the heels of Drupa in Germany, and leading up to what would be the first U.S. showing of several new products at Graph Expo, Xerox held a press and analyst day here in late September.

The meeting kicked off with a presentation by Valerie Blauvelt, vice president of marketing for Xerox’s Production Systems Group (PSG). Referencing a Pira International study, she valued the global digital printing market for print providers at $68 billion in 2007, with expectations that it will double by 2012. The $580 million digital printing market for packaging is expected to reach $6 billion by 2015. Blauvelt also cited an InfoTrends study that projects the specialty photo printing market to grow at an annual rate of 24.5 percent through 2012 to $800 million.