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In addition to the business development track, attendees can choose from sessions in three other tracks—sales and positioning, workflow automation and new services. There will also be a keynote address on each of the first two days of the conference.
On Sunday, communications expert and author Sue Hershkowitz-Coore will share practical advice on how to perfect the sales conversation regarding new marketing support ideas, including dealing with skepticism from customers stuck in old paradigms.
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