DIGITAL digest

Hershkowitz-Coore is the author of two top-selling books on selling, the latest titled "How to Say It to Sell It: Key Words, Phrases and Strategies to Build Relationships, Boost Revenue and Beat the Competition!"

Mark Stevens, CEO of management consulting and marketing firm MSCO and a popular journalist/media commentator, will give a keynote address on Monday. He will share tactics to help graphic communications firms become marketing resources for their clients, who the consultant contends often lack good marketing know-how.