Presidential Hopefuls Don’t ‘Walk Their Talk’ —Michelson

Most encouraging to me are proprietary survey results from InfoTrends and PRINTING IMPRESSIONS indicating that most environmentally sensitive printers are driven to be so by a fundamental sense of social responsibility, not just in response to customer demand or as a marketing/public relations ploy. Unfortunately, as many printers will also attest, print buyers—like politicians—don’t often put their money where their mouth is. They want print suppliers to embrace waste paper recycling, chain-of-custody certifications, the use of recycled grades, environmentally friendly inks and chemicals, and the like—typically without wanting to pay a premium. Will environmental stewardship be the next given, when it comes to print buyers demanding low prices, high quality and fast turnarounds? It appears so, and it will increasingly become just one more requirement for printers seeking business to even step onto the competitive playing field.