Who’ll Fill Your Shoes? —Michelson

NO DOUBT about it, the printing profession is far down the list of career options being considered by high school and college-age students. Chalk it up to a misconception among the general public and media outlets that print is dead. To the belief that television and, now especially, the Internet, have supplanted the printed word as the communication vehicle of choice for young Millenials and Generation X. To college guidance counselors who still think of printing as a “down and dirty” industry, not realizing the computer, electronics and information technology skill sets now mandated to perform many graphic arts industry job functions.