Postcards. . .And (Please) Buy My Book —Erik Cagle

EVERY NOW and then we receive a printer’s promo piece through the mail. My name will end up on a list with prospects and incumbent clients for a printing company, and I’ll get a taste of their sales program.

Well, my publisher strolled up the other day and asked me to figure out what was wrong with a mailer he’d gotten via snail mail. I pored over the piece and began to panic. . .what was the gaffe? Spelling? Poor print job? Elaine Benes’ nip slip again? Just what was wrong with this postcard?