Postcards. . .And (Please) Buy My Book —Erik Cagle

Still, I was clueless at this point. So I scanned over the mailing address and checked everywhere for typos. There were none. Poor color? Nope. Registration off badly? Not the case.

Worse. Of all the transgressions a printer can commit, leaving off the name and contact info for your company from the mailer is easily the most egregious.