Postcards. . .And (Please) Buy My Book —Erik Cagle

A week later, we received another postcard, this time with the company’s name and number logoed on one side. Huzzah!

OVERHEARD ON RADIO: On the commute into the office one day, I was downright shocked to hear a radio advertisement for the Canon ImagePRESS C7000VP digital press. Canon tapped a mature medium to reach out to what is generally considered a mature industry and, given the glut of content on the Internet, this was probably a smart move. The copy was concise and well-written, capped with the slogan, “Produce, persuade, perform on paper.”