GREEN scene
INDUSTRY NEWS
‘The Green Media Show’
BOSTON—A “green” conference and expo called “SustainCommWorld—The Green Media Show,” which focuses on all aspects of media and to how to convert production into sustainable workflows, will debut October 1-2, 2008, at the Marriott Copley Square Hotel here.
SustainCommWorld LLC, headquartered in Mercer Island, WA, was launched by veteran graphic arts and trade show professionals to provide a forum for companies that design, print and distribute digital and printed information to find solutions to sustainability issues. The conference and expo will focus on topics including increased brand equity, business risk reduction, supply chain activity, carbon footprinting and sustainability reporting. It will probe every aspect of sustainable communications from initiating a program, to best practices and implementation strategies, to sustainability reports.
SustainCommWorld, in cooperation with the Graphic Communication Department of the College of Liberal Arts of Cal Poly, is also conducting a debut conference, the “Business of Green Media,” which will be held January 24, 2008, in San Luis Obispo, CA. Mohawk Fine Papers and Quebecor World are co-sponsors of the event.
“This is one of the most relevant and urgent challenges for people and companies in all segments of the communication industry,” says Harvey Levenson, head of Cal Poly’s Graphic Communication Department. “We need to come up to speed on sustainability efforts that can increase business, increase profits, reduce costs, enhance brand identity and, most importantly, demonstrate a sense of social responsibility.”
For more information, visit www.sustaincommworld.com.
PRINTER NEWS
Phillips Printing, Ocala, FL, won the “Go-Green, Save Green” initiative sponsored by local businesses in Marion County, FL, and, as such, earned the “Eco Business of the Year” Award. The printer received a letter from Senator Evelyn Lynn congratulating the company on being “the highest quality, ecologically friendly print leader in Central Florida.” Some of Phillips’ “green” efforts include switching to vegetable-based ink, recycling between 6,000 and 8,000 pounds of paper per month, and transitioning to CTP to eliminate film/chemical processing.
Kirkwood Printing, Wilmington, MA, announced that it has earned both SFI and FSC chain-of-custody certification.
MOSAIC, Cheverly, MD, has purchased two six-color, 41˝ KBA Rapida 105 sheetfed presses equipped with interdeck UV and waterless capabilities, expanding on its reputation as an environmentally friendly printer.
MOSAIC is FSC-certified and a member of the EPA Green Power Leadership Club. The firm recycles more than 885 tons of paper each year and uses more than 65,000 pounds of soy-based inks annually. Earlier this year, MOSAIC reached its goal of being carbon neutral by offsetting some 413 tons of CO2 emissions from its employees’ transportation/commute and natural gas usage for heating. The printer purchases 100 percent of its energy from wind-generated power, and it is participating in reforestation programs to offset all of its carbon impact.
The Triangle Printing Co., York, PA, has received FSC chain-of-custody certification.
Mutual Engraving and Printing, West Hempstead, NY, is now FSC certified.
Western States Envelope & Label, Butler, WI, has earned both FSC and SFI chain-of-custody certifications for all four of its envelope manufacturing facilities.
Transcontinental Inc., Montréal, has announced implementation of its Paper Purchasing Policy, which promotes the use of environmentally preferable papers through a classification process that allows clients to make an informed decision regarding the paper they choose for their printing and publishing needs. The policy promotes the use of paper with maximized post- consumer and de-inked recycled fiber, and it encourages the use of paper made with pre-consumer recovered fiber or alternative fibers in preference to virgin wood fiber.
SUPPLIER NEWS
SMART Papers has expanded its core environmental gradeline, Genesis, to feature new 100 percent post-consumer waste papers, new FSC-certified papers, new colors and a new super-smooth print surface. Digital papers in Genesis are laser and ink-jet guaranteed. To showcase the grade, a swatchbook with an environmental theme features underwater photography by Paul Sutherland, a marine wildlife photographer whose work has been featured in National Geographic magazine. For more info, visit www.smartpapersstore.com.
The Environmental Paper Network recently released “The State of the Paper Industry,” a comprehensive report that addresses fiber sourcing, recycling, consumption, paper production, and the paper industry’s impact on communities and the climate crisis. Some of the report’s findings include:
• The paper industry is the fourth largest contributor to greenhouse gas emissions among U.S. manufacturing industries.
• Paper accounts for 25 percent of landfill waste, the largest of any single component.
• Paper production accounts for more than 40 percent of the world’s industrial wood harvest.
• Paper production is one of the world’s largest consumers and polluters of fresh water.
The report is available for download at www.environmentalpaper.org/stateofthepaperindustry.
NewPage Corp. has enhanced its Sterling Ultra line of coated papers by securing FSC chain-of- custody certification.
“Imprinting Your Vision for Sustainability on Paper” is a new brochure from Wausau Paper that explores how the establishment of environmental partnerships can further advance sustainable business practices. It focuses on bringing together the “influencers” and the “stewards.” Influencers are the art directors responsible for selecting paper for a company’s creative communications. Stewards are the company’s chief environmental officers responsible for evaluating business decisions from a sustainability perspective.
The piece features three perforated, collectible cards that contain resources such as valuable insights from eco experts in the industry, as well as links to online sustainable references and paper specification recommendations. For more information, visit www.wausaupaper.com.
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