After 40 Years, Monaco Makes Last Impression —Michelson

"When I joined Printing Impressions in 1969 after a stint at Miehle-Goss-Dexter, I was the youngest salesperson in the magazine publishing field," Monaco recalls. "Not only that, but I was representing the youngest publication in the industry, which was competing against a dozen well-established magazines that had all been around for 50+ years." He had the good fortune of two strong mentors who taught him the ropes of publishing a magazine and of selling advertising.