After 40 Years, Monaco Makes Last Impression —Michelson

Monaco credits Irvin Borowsky, North American Publishing Co.'s (NAPCO) chairman and founder, and former Printing Impressions publisher Frank Veverka for schooling him about the publishing world and salesmanship. "Frank always stressed that you're not just selling advertising, you're building working relationships with companies. And the more successful they become, the more they will rely on you to become an integral part of their marketing objectives."