The Survey Says — State of Wide-Format
For example, if you are selling proofs for $15 per square foot and printing just 500 proofs per month, your wide-format printer is enabling $7,500 in monthly revenue. On the other hand, if you are selling banners or building wrap output, on average, for $4 per square foot, you'd need to print nearly four times as much--almost 2,000 square feet per month--to drive the same $7,500 in revenue.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
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