By
Tim Greene
and Alexis Golini
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There is no question that wide-format printing can drive a significant amount of additional revenue, but the level of profitability related to wide-format printing services is certainly less clear. When asked about the level of profitability for the different wide-format print services, we found a range of responses, which indicates that users believe wide-format printing is highly profitable, but that the finishing and prepress elements of their wide-format operation were less profitable.
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Tim Greene
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Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
Alexis Golini
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