The Survey Says — State of Wide-Format
(See Chart 4.)
Almost 76 percent of respondents indicated that wide-format printing is either highly profitable or profitable; while 60 percent said the same thing about prepress, and only 56 percent said the same thing about finishing services.
Users also indicated that they lack a 100 percent understanding of the profitability of their wide-format printing operation and would like to know more.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
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