(See Chart 2.)
However, as the chart illustrates, proofing is not the most common application they produce with their wide-format printers--posters are, so in most cases, among these respondents, wide-format printers are a profit center.
The range of applications these companies produce also speaks to both the flexibility of aqueous ink-jet wide-format printers, and to the variety of technologies present in these establishments. Aqueous ink-jet printers can produce the widest range of applications, from low-quality, low-coverage, wide-format technical documents through high-quality photographic or proofing quality images.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.