This allows companies to use the same printing equipment to produce the wide range of applications seen here. In most cases, the only requirement is to change the roll of media.
For those companies that specialize in outdoor materials like banners or vehicle graphics, it may be more cost-effective for them to use a wide-format eco-solvent or solvent printer, which allows them to print onto uncoated materials using less expensive inks. For those companies that specialize in point-of-purchase signs or displays, which often require a foam-core or rigid backing, it may be more cost-effective to use a wide-format UV-curable ink-jet printer, which allows them to print directly onto rigid materials.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.Â