The Survey Says — State of Wide-Format
With prices for wide-format digital graphics printing ranging widely, it can be difficult to fully recognize the level of business required to make wide-format printing highly profitable. Among the respondents, the mean amount of square feet printed per month is almost 12,000. But the division among the respondents is very significant; almost 36 percent of respondents who offer wide-format services indicate their monthly wide-format print volume is less than 1,000 square feet. Another 36 percent indicated 1,000 to 4,999 square feet. Less than 5 percent produce more than 50,000 square feet.
Tim Greene is a Research Director within IDC's Hardcopy Solutions group. Greene is responsible for coverage of the large format printing, 3D printing, and digital signage markets.
