Plant Tours Open Doors —Sherburne

While I am not suggesting that you hire a video host—well, actually, it’s not a bad idea—or set up your own multimedia studio for the sole purpose of promoting your business, the DME experience gives some great insight into how to use your facility—which is, after all, probably your biggest investment—as a tool for marketing your business. By thinking through what the real value is that you offer to your customers and what makes you different from the competition, you can craft a meaningful tour that does not spend a lot of time focused on how many sheets per hour at how many lines per inch your star press can produce. Instead, make the star of your show the value that the customer is gaining from taking advantage of your services.