Plant Tours Open Doors —Sherburne

And it works. Jacobs told us that some 65 percent of invited visitors that come through the facility become customers. Is your tour close rate that high? The other interesting aspect at DME is that visitors are both print buyers and other printers. Doesn’t DME worry about competitors learning too much about what they are doing? Not at all, according to Jacobs. In fact, while DME does a lot of tours on behalf of its vendor/partner Xerox, the company also gains a lot of business by doing so.