Plant Tours Open Doors —Sherburne

As we progressed through the tour, we were guided by both our human and video hosts in a logical, well-planned overview that clearly demonstrated DME’s market differentiation and value proposition.

While we did, of course, see equipment—a four-color press, four Xerox iGen3s, two Xeikon 5000s and a host of mailing, inserting and finishing equipment—the equipment was not the focus of the tour. At each stop, the focus was on what was being produced, how it fit into the overall process and the differentiated value-add that DME could bring to the visitor’s direct marketing efforts. In some cases, the visitor would take a brief on-screen survey that allowed DME to collect a little more information in order to customize the tour even more.