PERSONAL bests

[ The Proposition ]

Access America, a division of World Access Service Corp., is a leading seller of travel insurance that wanted to improve the effectiveness of its sales literature. Its brochures were too bulky and full of legal language to be good marketing pieces.

This sales literature is used by travel agencies that sell Access America’s insurance. The company wanted to make it easier for agencies to order brochures and cut down on fulfillment errors. Implementing a Web-to-print solution seemed to be the answer.