PERSONAL bests

The account manager approached the client’s print buyer and marketing director with a few suggestions about how digital printing and variable data could be useful. They were interested in the ideas that LCT presented.

Before proceeding, though, Access America decided to talk with a few other printing companies in the area to explore getting competitive bids. No other local company was able to offer the entire package of creative, programming, planning, coordinating and execution, so LCT was awarded the project.