PERSONAL bests

At the same time, the companies worked on the printing and order fulfillment details of the program. This involved choosing the best paper and most efficient format, deciding on the details of the variable data strategy and determining the best shipping methods.

The brochures have variable data elements such as logos, agency names and contact information, but they also have common design elements. Therefore, automated features were built into the production process to guard against errors and to ensure consistency. LCT uses a combination of XMPie’s uPlan, uCreate and uProduce variable software to create the pieces.