PERSONAL bests

Horak's marketing coordinator credited the light tone of the questions with helping the project to succeed. It kept prospects from feeling like they were being pressured into answering questions about their business needs.

[ The Execution ]

The printed portions of the campaign were produced on the company's HP Indigo press 3050. HP Yours Truly variable data software and MindFireInc's LookWho'sClicking PURLs solution were used to complete the marketing package.