PERSONAL bests

Channel Surfing for Customers

THIS TIME, it’s for real. It, in this case, being multi-channel marketing.

For years, printers have been hearing about opportunities for growth by expanding beyond ink (or toner) on paper. Computers and digital prepress were supposed to have spawned a multimedia services market for publication and catalog printers, among others. Content was to be repurposed for distribution on CD-ROM and later put online.