PERSONAL bests

[ Producing the Job ]

The customer relationship management system that forms the underpinnings of the system is actually two separate databases. One is a large database that contains the transactional information for the entire newspaper chain.

All of this data is synchronized on a real-time basis, which allows the company to access information as needed for financial management or marketing efforts. The second database holds all of the newspaper publisher’s marketing-related resources and information, such as logos, offers, newspaper names, addresses, etc.