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[ The Proposition ]
Gannett Co., a major media enterprise, was looking for an inexpensive, yet effective, way to centralize and automate some of its customer retention efforts. As part of its international news and information operations, the company publishes 90 daily newspapers in the United States, including USA Today. It also owns nearly 1,000 non-daily American publications and USA Weekend, a weekly newspaper magazine.
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- Companies:
- Gannett Offset
- Xerox Corp.
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