PERSONAL bests

Disney Destinations has also been following up with prospects who received a brochure, but didn’t respond or call to book an event. Having access to the information provided by prospects makes it easier for the sales team to talk with them.

Once the initial phase of the new marketing strategy was completed, the company began the process of renting e-mail lists and finding prospects to reach out to people who haven’t initiated contact. Working with Royal Impressions, Disney Destinations is also developing more customized communications, including a possible “What’s New” mailer. PI