PERSONAL bests

Customized booklets were, and continue to be, produced and mailed by Royal Impressions. Content—copy and images—are drawn from a database based on information collected by the sales team about the prospect. Each booklet is 100 percent variable, with the names of the event, sponsor and prospect used throughout, and the pages built from 3,000 combinations of text and images. Files are sent twice a week to the printer, where they are produced and mailed to prospects within 72 hours.