PERSONAL bests

The target audience was segmented via age demographics into three ranges—25-35, 36-45 and 46-55 year olds. The creative team at nDialogue created personalized messaging and images designed to appeal to the core needs of each group. At his or her personalized URL, a respondent discovered more information on the credit card loan consolidation offer, was able to submit an auto-populated contact form, and use an interactive calculator on the page to estimate their monthly loan payment.