PRINTER news

Source: Analysis of 833 print ads in seven magazines representing six distinct magazine genres. Study commissioned by Magazine Publishers of America and conducted by VISTA Print Effectiveness Rating Service. Released June 2, 2008.

Boomers: Print Drives Online Traffic
In a study of online baby boomer trends, 93 percent of the 40+ year-olds surveyed said they have read an article about a Website in print (newspaper or magazine) and have later visited the site online. Baby boomers account for 78 million people in the United States and control more than 83 percent of consumer spending, reminding marketers that media coverage, as part of an integrated marketing strategy, remains an important element of boomer marketing.