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Source: ThirdAge/JWTBOOM of 1,800 U.S. adults, age 40 and over, as reported by Marketing Charts, June 5, 2008.
Advertising Inserts Are No. 1 Research Tool
In 2004, the number of adults who entered a store without doing any prior research to help them make educated purchases was 31 percent. Today, however, since consumers are doing their homework, this number has dropped to 17 percent. Their favorite research tools are as follows:
- People:
- Bryan Shipes
- Victoria Gunnin
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