PRINTER news

Innovation’s energetic staff gave tours of the new facility during the course of the day, while several leading experts discussed various topics, including: the benefits of VDP and direct marketing; the importance of Forest Stewardship Council (FSC) certified papers; and tips, tricks and inside secrets of Adobe’s design software. Presentation tours on the Innovation press floor were given by James Martin, Heidelberg’s senior vice president of marketing, who also discussed the latest offset printing trends and technologies, and the ability of those technologies to ensure the highest levels of color consistency.