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Print in the Mix

The Power of Personalization: Impact of Individualized Content Delivery

In March 2008, the CMO Council surveyed top marketing executives for their insights into customized content, collateral and personalized Web interaction on marketing effectiveness, customer acquisition, retention and business outcomes. The survey population consisted of more than 700 senior executives—ranging from CEO, CMO, SVP and VP of marketing—from across technology, Internet, telecommunications, media, professional services, banking/finance, retail, consumer goods and manufacturing.