PRINTER news
The promotional material/activity tested included personalized communications such as e-mail, personalized URLs (PURLs), digital advertising, direct mail, dimensional mailers, newsletters, transpromotional documents and more.
Top Line Results
Senior executives indicate that increasing customer retention and loyalty (39.4 percent), building ROI (37.4 percent), and improving response and close rates (36.9 percent) are the three top reasons driving personalization strategies.
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