PRINTER news

After addressing the crowd and singing a few songs, the “President” announced the theme of Southeastern’s new contest, called “Decision ’08—You Can Make A Difference,” and introduced each appointed party member with a brief “roast.” Sales reps were designated as either members of the blue “Sailfish Party” or the red “Dolphin Party,” and were given custom embroidered shirts to wear to weekly sales meetings. Baltimore-based Vertis Communications has named Oscar Padilla director of interactive services. Padilla comes to Vertis from Mindshare Interactive Campaigns, and is now responsible for directing and executing the company’s new media strategy.