GREEN scene

'Oh, Dear. . .'er, Deer!'

DÜSSELDORF, GERMANY--Promoting its environmental initiatives at Drupa 2008 with its "Hei Eco" campaign, Heidelberg offered daily Hei Eco tours for visitors to observe and demonstrate environmentally friendly solutions for commercial printing. Throughout the Heidelberg booth areas in Halls 1 and 2, seven large toy deer were strategically positioned to indicate environmentally friendly applications.