GREEN scene

Each deer was manufactured by Steiff, a high-end toy manufacturer well known by collectors. At least some of the toy deer had motion-detector anti-theft devices attached to prevent them from "walking away."

The deer have become the Heidelberg icon for this topic and may soon appear in more places. As part of its Drupa-specific environmental initiatives, Heidelberg also announced on World Environment Day (May 5) that it would be offsetting the environmental effects of all printed products created each day at Drupa.