Lessons from ‘No-Print Day’ Debacle –Michelson

I can’t recall an issue that got the printing industry at large more fired up of late than Toshiba America Business Solutions’ ill-conceived “National No-Print Day” campaign, which encouraged people and companies not to print or copy anything on Oct. 23 to help “raise awareness of the impact that printing has on our planet.” Most perturbing, perhaps, is the fact that Toshiba is actually a supplier to the graphic arts industry, providing multifunction color printers/copiers, scanners and consumables like toner cartridges.