Lessons from ‘No-Print Day’ Debacle –Michelson

First reported in the Dead Tree Edition blog and covered extensively in our free, daily e-newsletter (subscribe at www.PIworld.com), Michael Makin, president and CEO of Printing Industries of America, was the first to come out swinging. He issued a special announcement to his membership about the ridiculousness of such a proposal and its insult to the more than 800,000 Americans who directly owe their livelihood to our industry. Similar rebuffs followed from The Print Council, NAPL, various bloggers and via social media posts on Twitter and Facebook.