Lessons from ‘No-Print Day’ Debacle –Michelson

The No-Print Day initiative also made inaccurate statements about the sustainability of paper and its impact on the environment, which, in turn, generated a heated response from Two Sides, an advocacy for the forestry, paper, printing and publishing industries. Like Makin, Two Sides accused Toshiba of “greenwashing” the environmental issues surrounding print-based vs. electronic communications. It referenced widespread paper recycling, as well as the reforestation efforts of North American paper manufacturers. (There are actually 20 percent more trees growing today than there were on the first Earth Day in 1970.)