Lessons from ‘No-Print Day’ Debacle –Michelson

Toshiba eventually cancelled its No-Print Day as grassroots opposition mounted, claiming its campaign was only meant to draw attention to unnecessary printing and paper waste within office environments.

Nevertheless, the Toshiba saga illustrates a widespread perception that papermaking and printing are less sustainable than electronic communications, and that the manufacturing processes create much larger carbon footprints. It's a myth that's hard to overcome, most likely because consumers don't think about what goes into manufacturing and powering their computers, smart phones and tablet devices—let alone where those toxic-laden components end up once discarded.