Wide Format Wraps Up 
An Ugly ‘Kiss’ —Cagle

Bits and Pieces

HOW DO you turn a rusty, 20-year-old delivery truck into the talk of the town? If you have wide-format printing equipment on hand, you wrap it in colorful promotional images and send it back onto the streets.

That's what the staff at The Hershey Co.'s in-plant did to an old Isuzu box truck. They used their 54˝ Roland Soljet Pro III XJ solvent ink-jet printer to transform the truck from an embarrassment into a gem.