Wide Format Wraps Up 
An Ugly ‘Kiss’ —Cagle

"It took about six hours to get all that printed," says Wamsher—plus another hour to laminate everything with a seal laminator.

Avery Dennison employees trained Hershey staff to apply the material to the truck and worked side-by-side with them during the project. Blow torches were used to soften the material that would cover the truck's rivets.