Colorful Marketing Opportunities —Sherburne

So, Pantone invited customers to create fun videos of how they dispose of the old guides and then post them on YouTube. Finalists will get a 35 percent discount off of new PANTONE guides and have the chance to win some cool prizes.

If you don’t want to participate, at least, go check out YouTube, especially if you haven’t been there before. Talk about a new marketing medium—you might be surprised to see who is there. Search on Kodak, for example...