Colorful Marketing Opportunities —Sherburne

Tune in to a future column for more discussion about how to harness the power of new media like YouTube in your own marketing efforts. PI

—CARY SHERBURNE

About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, available for purchase through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at Cary@ SherburneAssociates.com.