Colorful Marketing Opportunities —Sherburne

You would think that with all of the colors we have available to us in the wide range of PANTONE color guides, we could meet just about any color need. But, according to Pantone Vice President of Marketing Doris Brown, there are many designers who feel differently. She says, “We had a product called “VIEW Home 2007,” which forecasts color for interior design and was made up of textile and print sample swatches and visual keys covering different trendy new palettes. We thought: ‘Wouldn’t it be nice to deliver something like this to the printing community to give them new colors aligned with the trends we are seeing in home and fashion?’ So, we identified 56 colors out of the trend book and palettized them into eight palettes, each with seven colors, and called it ‘Color Inspiration/2007.’ ”