Colorful Marketing Opportunities —Sherburne

And, it looks like more new, trendy colors will be coming because Pantone already has its “VIEW Home 2008” offering on its Website.

Holding educational seminars for your customers is a terrific way to market yourself, whether the topic is color, or it is another topic that shows off your company’s expertise. For larger customers, you can even take these seminars on-site. If you add a free lunch to the mix, you will probably get an even better turnout. Or an evening seminar could be held in a fun venue, combined with a little food and drink. It is a great way to interact with your clients on a different level, enhancing both your relationship with them and their perception of you as a thought leader.