Colorful Marketing Opportunities —Sherburne

If you choose to do a seminar on the new PANTONE colors, perhaps you could partner with a designer or two to develop some pieces that use these new colors. During the session, the designers can discuss the designs and why the colors were exciting to them. Or you could sponsor a contest. Designers love the opportunity to get their work out there, and to add to their portfolios in new and creative ways. What better way than using the newest, trendiest colors? Then, your event can include recognition of the contest winners. And, maybe you can get some new, trendy promotional materials for your business out of this contest or, at a minimum, some good PR.